Short Course
8 weeks (recommended)
8
Social media has completely revolutionised the way in which people create, consume and share information. We now have the ability to communicate and engage with a global audience as frequently as we desire. It is a game changer for businesses and individuals alike.
Used effectively, social media can build brand awareness, improve brand loyalty, boost search engine rankings, increase web traffic, convert more customers, lower marketing costs and increase revenue.
The Social Media Intensive is a short, sharp and highly practical 8 week online course (with the ability to fast track). It will teach you how to become a social media expert, and how to successfully develop and implement a social media marketing strategy. This course equips students with all of the necessary tools and templates required to succeed in digital and social media marketing today.
| Recommended Duration: | 8 weeks |
| Time: | Approximately 10 hours per week |
| Course Access: | You have up to 6 months to complete the course |
| Delivery Format: | Online in a highly interactive and engaging format, with weekly Facebook Live workshops and a dedicated Mentor to check the set-up of your campaigns / ad-sets / audience profiling, etc. |
Build a comprehensive social media marketing strategy for your chosen business as you study with the support of your Mentor
DYNAMIC AND FAST GROWING INDUSTRY
Social media marketing is one of the fastest growing markets worldwide, putting you at the forefront of the global social media revolution.
IMMEDIATELY APPLICABLE
The Social Media Marketing Intensive includes tools, templates and techniques that can be immediately applied to your employer or own business.
HANDS-ON EXPERIENCE
The assessments require you to develop and launch a social media marketing strategy for your chosen business and implementation plan on numerous social media networks.
EXPERIENCED MENTORS TO BRAINSTORM & PROOF YOUR STRATEGIES & CAMPAIGNS
It can be daunting to develop a full digital strategy & execute – having the support & input of your Mentor will be invaluable to ensuring your strategies & campaigns are set for success! Mentors are assigned to assist you every step of the way.
GRADUATE WITH A SOCIAL MEDIA MARKETING PORTFOLIO
Upon graduation you will have developed a comprehensive social media portfolio you can utilise for your business and future clients, as well as an impressive personal brand on social media.
STUDY YOUR WAY
Studying online means you can study at your own pace, around your own schedule.
PATHWAYS
Social Media Marketing Intensive graduates have the opportunity to move in the Diploma of Social Media Marketing to extend your studies. Speak with your Mentor about the special offers available.
BUILDS BRAND AWARENESS
Social media helps increase brand exposure and builds long-term brand advocates.
INCREASES WEB TRAFFIC AND BOOSTS SEO
Social media drives traffic to websites and helps generate sales, as well as higher search engine rankings.
LOWERS MARKETING COSTS
Compared to traditional media formats, social media is highly targeted and accountable, removing misspent marketing dollars and maximising the marketing ROI.
DEVELOPS A LOYAL COMMUNITY
Customers love being part of a community – social media establishes an emotional connection with them
IMPROVES CUSTOMER SERVICE
Social media is a fantastic tool for customer feedback, helping deliver better service and increased brand trust.
INCREASES DIGITAL EXPOSURE
Marketing on social media provides instant global distribution and the ability to engage with a huge number of daily users.
| Module No. | Module Name | Recommended Hours |
| 1 | Digital Marketing Overview | 8 |
| 2 | Develop the Social Media Marketing Strategy | 12 |
| 3 | Facebook Strategy and Implementation | 12 |
| 4 | Instagram Strategy and Implementation | 10 |
| 5 | LinkedIn Strategy and Implementation | 10 |
| 6 | Twitter Strategy and Implementation | 10 |
| 7 | Personal Branding on Social Media | 10 |
| 8 | Measurement, Reporting and Optimisation | 12 |
RECOMMENDED COURSE DURATION: 1 Module per Week, 8 Weeks in Total
COURSE FORMAT: Online in a highly interactive and engaging format
TOTAL COURSE ACCESS: Up to 6 months in total
The course is written by Social Media and Top Industry Experts including:
All featured on the Forbes top 50 Social Media Power Influencers List.
Congratulations for wanting to take the next step in securing your future! Applying is easy just follow the steps below:
Step 1:
Fill out the Online Enrolment Form.
Step 2:
Invite us to call you for assistance with the Enrolment Process.
Step 3:
Have questions and want to chat with us? Click Here.
If you would like to discuss your options, please call one of our Course & Careers Advisors on
1300 857 806 or email admissions@redmako.com.au
